What does conservation mean to Pukka?

Many of the world’s wild habitats are slowly being destroyed, and here at Pukka, we want that to change. Around 20% of the medicinal herb species that are used around the world are threatened, but with determination, belief and the help of our local partners, conservation is more than possible.

As more and more people discover the power of herbs, the greater the threat to the supply of some of these more vulnerable species. And that’s why we’re continuously working with farmers and wild-collectors around the world to plan for the future: converting more organic land, growing diverse crops of herbs to benefit the environment where they grow, and supporting sustainable wild-collection communities. Its a simple investment to make sure our precious plants are always at our fingertips.

Meet the author

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Sebastian Pole, Co-founder and Herbal Director

I’m Co-founder and Herbal Director at Pukka Herbs. As well as formulating all our organic products, I run my own herbal practice in Bath which I’ve done since 1998. I’m a registered member of the Ayurvedic Practitioners Association, Register of Chinese Herbal Medicine and the Unified Register of Herbal Practitioners. All this with the aim of using the principles of Ayurveda (the ancient art of living wisely) to help create positive change and positive health. Inspired by my time in India, I love cooking a vegetarian feast and rely on regular yoga practice and herbal supplementation to keep me well. I am passionate about running a business that inspires positive change and brings the benefit of the incredible power of plants to everyone we connect with. I live on a two acre garden-farm in Somerset where I grow a rainbow spectrum of medicinal and nourishing plants for my bees and family to live from.

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